With everyone embracing the sporting mood from the London Olympics, this week Inhale Fashion has been looking at the third collection from the aside brand of Nike 1948, Flyknit. If you like mixing your fashion with sport and forward thinking technology then Nikes’ Flyknit collection is the one for you.
For the past ten years, Nike Inc. CEO and designer Mark Parker has been collaborating with Hiroshi Fujiwara and Tinker Hatfield to bring us HTM+ Flyknit. Creating innovative and challenging technology for footwear, they push the boundaries of not only the Nike brand but trainers as well. As expected, these are no ordinary trainers.
The footwear created encompasses the idea of lightness, so much so that the trainer is almost part of the foot. Brought together by individual threads knitted together along with Nike’s signature Lunarlon cushioning system, the trainers offer many performance attributes. But seeing as most of us won’t be running for a gold medal, the aesthetic qualities make them fashionably worthy.
The third collection is being released consecutively throughout August at Nike 1948, London, with a collection of six different coloured trainers will make you think twice about your sporting footwear. The fabric, colours ways and patterns make these trainers completely fascinating with the four classic shades Black, Blue, Volt and Red. As well as this, there are two other refreshing designs that combine multicolored threads to create interesting patterns through the weave. The bold colours definitely draw you in; these trainers are more of a fashion must have than a gym essential.
Combined with workshops and artistic installations to keep buyers absorbed and limited pairs of each colour available, these trainers are the hottest item to be released during the Olympics and everyone knows it. Eager buyers have been queuing up the night before just to get their hands on a pair and that have been selling out within forty minutes.
If you are lucky enough, or early enough, to grab a pair then what to wear with them is your next hurdle. The bright and bold colours make them perfect for summer and with such forward thinking technology, they are functional too. Too fashion forward to simply run in, these are statement shoes in themselves and should be worn to be shown off.
With ‘Performance, Sustainability, Lightness and Formfitting’ key to the HTM+ Flyknit trainer, the technology and qualities for sportsmen is immense. However, Flyknit is able to do what all other trainers wish they could; be fashionable. If the Olympics have inspired you to indulge in some sportswear, then look no further. With Olympic champions Lebron James, Michael Phelps, and Ryan lochte all sporting these little beauties, what else could you possibly want to wear on your feet?
The first colourway Black/Blue Glow was launched at 1948 on Saturday 28th July at 12pm with Blue Glow the day after (29th July), Volt (4th August), Red (5th August), Black (11th August), Grey/Red/Volt (12th August).
