Found in the middle of London’s Jermyn Street, the Charles Tyrwhitt flagship store is an elegant establishment, and the brand has a simple value in mind: to provide the man with a proper shirt.
Founded by Nick Charles Tyrwhitt Wheeler in 1986, the brand still boasts the simple values it had back then, today. It is not always a easy to find a company that maintains a three-month guarantee on returns, you will find a great selection of traditional English wear in classic shapes that caters for a vast audience.
Today, with so much competition on the high street for men’s tailoring it is often hard to find quality and not everyone has the opportunity for a bespoke number from Savile Row. With Charles Tyrwhitt, you are able to have a suit altered within a day or two – making the turn around incredibly fast. With great input from Nick Wheeler himself, the brand has managed to retain a reputation for proving quality at a good price – something customers often hear but do not always receive.
Finding a shirt that fits you well can become a problematic experience. Upon entrance into the Charles Tyrwhitt store you will instantly be greeted by a variety of shirts in sizes from 14 ½ to 20 in an assortment of colour-ways and styles, from classic fit, tailored fit, to slim fit. It is easy to find what you are looking for when garments are laid out systematically. Sometimes there are moments when you need to go in and grab and here is where you can do that. If there is something that you want, that isn’t in store there is always the option of ordering it online or to the store itself.
When shopping is made that little bit more convenient it becomes easier to conduct your everyday style and wardrobe. For a classic English feel, with the SS12 range incorporating pastel coloured chinos in corals, beige and greens teamed with striped blazers (think English seaside in the summer). In addition there are a wide selection of accessories from the seven-fold silk tie to bow ties and pocket squares to complete your look. And if you are not sure how exactly to correctly do a tie or bow tie, then you can follow an online tutorial to aid you.
When it comes to the shirt, the correct fit will indicate a lot about your personality and the care you choose to take when it comes to wearing something that fits you properly. Sartorial elegance does not always need to come with the price tag, something that I now believe after seeing it first hand at Charles Tyrwhitt.